Semesta Insight

Define. Discover. Dominate.

We believe the best business decisions begin with the right insight, deeply researched, clearly defined, and powerfully interpreted.

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More than 150 clients are happy with our services. Let's get started!

WHO WE ARE

We exist to empower brand with intelligence that is trusted, experienced, reliable, and actionable

In a world overflowing with data, few can turn complexity into clarity. At Semesta Insight, we go beyond market research, we deliver real intelligence that defines gaps, uncovers growth opportunities, and helps you dominate your market. With the tagline "Define, Discover, Dominate." We are committed to helping clients move beyond assumptions into strategic certainty.

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About Us

WHY SEMESTA INSIGHT

Our goal is not only to inform business, but to empower communities and industries

Contextual & Culturally Relevant Insight

ESOMAR Member, Global Standards, Local Execution

INKINDO Member, Stay Update, Stay Relevant

Nationwide Research, Well-Trained Enumerator

Fast, Flexible, and Scalable Project Execution

Actionable Insight, Decide with Confident

We excel at designing research instruments and approaches that are deeply grounded in Indonesia's diverse cultural, linguistic, and behavioral context. This ensures that the data we gather is both accurate and meaningful.

Our team brings extensive experience across multiple industries, ensuring that our research approaches are tailored to the specific challenges and opportunities within each sector.

As an ESOMAR member, we adhere to the highest international research standards while maintaining deep local market understanding and execution capabilities.

Our INKINDO membership ensures we stay current with the latest research methodologies and industry best practices, keeping our approaches fresh and relevant.

We maintain a network of well-trained enumerators across Indonesia, enabling us to conduct comprehensive nationwide research with consistent quality standards.

Our rigorous quality control processes ensure that every piece of data meets our high standards for accuracy, reliability, and actionable insights.

We deliver research projects with speed and flexibility, scaling our resources to meet your timeline and scope requirements without compromising quality.

We transform complex data into clear, actionable insights that give you the confidence to make strategic decisions that drive real business results.

WHAT CAN WE DO

We're here to answer the big questions with precision, speed, and depth, turn into your next competitive edge

Customer Research

Usage & Attitude Study
Segmentation Study
Customer Journey Study
Customer Satisfaction Index (CSI)
Customer Loyalty Index (CLI)
Net Promotor Score (NPS)

Product & Price Research

Product Concept Test
Pricing Study
Customer Price Monitoring
Product Acceptance Study
UI/UX Research
Feasibility Study

Brand Research

Brand Health Study
Brand Funnel Study
Brand Positioning Study
Market Sizing
Competitor Analysis

Campaign/Ads Study

Advertising Concept Study
Post Campaign/ Marcomm Evaluation
Channel Evaluation
Event Evaluation

Sales & Distribution Study

Retail Audit/Census
Salesforce Management Audit
Retail Satisfaction Index
Retail Advocacy Index

Human Capital Study

Employer Branding Study
Employee Engagement Study
Leadership Effectiveness Assessment
Employee Digital Readiness Study

HOW WE HELP - OUR APPROACH & SERVICE

We don't just offer methodology, we choose the right one for your specific business challenge

Face-to-Face Interview (F2F)

Trained interviewers conduct structured surveys in person using tablets (CAPI) or paper (PAPI). Use when questionnaire is long, complex question, reaching rural areas, or when visual aids are required.

Computer Aided Telephone Interview (CATI)

Interviews are conducted over the phone using computerized scripts for speed, scale, and consistency. Use when target respondents are accessible by phone and speed is critical. Avoid when the questionnaire is long, complex, or requires visual stimuli.

Mystery Shopping

Trained evaluators act as customers to assess service quality, compliance, and customer experience. Use for benchmarking frontline service standards or store performance without bias.

Online Survey

Collect large-scale, structured responses efficiently using digital platforms to gain measurable consumer insights. Use when questionnaire is short, simple question, or targeted low to middle class segment.